Overall Branding Direction
The foundational visual language draws from the structural clarity of the Bauhaus movement and the raw material honesty of Brutalism.
Chosen for their shared philosophy of “form follows function,” these references establish a disciplined, utilitarian framework — aligning the brand’s outdoor ethos with architectural restraint.
Typography & Communication System
The typographic system is intentionally minimal, balancing strength with restraint.
Carefully paired typefaces create hierarchy and clarity while reinforcing the brand’s architectural foundation — ensuring consistency across product, packaging, and communication.
Logo Exploration & Visual Research
Logo development began with extensive visual research, analyzing marks from heritage and performance-driven brands alongside original DWN RVR concept studies.
This phase explored balance, durability, and symbolic simplicity — refining a mark that feels both timeless and adaptable.
Final Logo System
The finalized logo system distills the earlier explorations into a confident, modular identity.
Designed for scalability across categories, the marks function seamlessly across apparel, footwear, accessories, and digital applications — reinforcing cohesion without overstatement.
Product Application
Branding is applied with intention — through patches, embroidery, interior labels, and structural placement that enhances rather than dominates the product.
Each application reinforces durability and authenticity, ensuring the identity integrates organically into the garment and accessory construction.
Branded Packaging
Packaging extends the architectural language into tactile form — balancing durability with refined minimalism.
From footwear boxes to garment bags and product containers, each element reinforces the brand’s utilitarian ethos while elevating the unboxing experience.
Foundational Quote Integration
The packaging incorporates a guiding quote from Fred Bear, a pioneer of modern bow hunting and a conceptual influence for the founders.
His philosophy of immersion, respect for nature, and personal discipline anchors the brand’s deeper narrative — grounding contemporary design in timeless outdoor values.