Edun is a fashion brand founded by Ali Hewson and Bono in 2005 to promote trade in Africa by sourcing production throughout the continent. In 2009 EDUN became part of the LVMH group.


Between creative directors, we were engaged to steward EDUN’s commitment to ethical and sustainable production while refining the brand’s evolving identity.
We introduced elevated fabrications, considered construction, and more defined silhouettes — helping to establish a cohesive design language for its ready-to-wear collections during a pivotal stage of growth.
The Conservation
Cotton Uganda,
Initiative.
"Africa does not need more charities, it needs investments and partnerships."
-Bono