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Creative Partner & Studio Lead, 2020–Present

{noo-truhl}

In 2020, the studio partnered with Rocco Nugent to develop ntrl, an original IP born from his concept and shaped into a fully realized brand. Defined by the interplay of heritage and futurism, ntrl explores how historical reference and contemporary innovation can coexist across apparel, footwear, and accessories.

Brand Concept

We are a fashion brand that offers a wide range of clothing and accessories for both men and women. Our products are designed to reflect the latest trends in fashion while also being versatile and timeless. We believe that fashion should be accessible to everyone, which is why we offer our products at affordable prices.

ntrl bridges historical reverence with modern performance-combining workwear and professional sportswear textiles with precise construction, trims, and branding to create a new generation of culture catalysts. From concept to ongoing development, the studio has designed the branding, packaging, trims, and apparel, establishing a cohesive aesthetic that is both tactical and elevated.

Design Approach & Ongoing Impact

The studio’s process emphasizes iterative collaboration, ensuring that each category — apparel, footwear, and accessories — maintains both individual integrity and collective cohesion. By approaching the brand holistically from the outset, we have created a versatile identity that continues to evolve, with ongoing development pushing the brand’s concept into new directions while remaining true to its original ethos.

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